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When tested on psychotic patients and those hospitalised with depression, LY110141 - by now named Fluoxetine - had no obvious benefit, with a number of patients getting worse. Finally, Eli Lilly tested it on mild depressives. Five recruits tried it; all five cheered up. By 1999, it was providing Eli Lilly with more than 25% of its $10bn revenue. Fluoxetine was handed to Interbrand, the world's leading branding company (Sony,
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Nikon, Microsoft, Nintendo) for an identity. The name Prozac was picked for its zap: it sounded positive, professional, quick, proey, zaccy. It was marketed in an easy-to-prescribe "one pill, one dose for all" formula . . .
Why can't we get a definitive answer about cell phones and health? Mobile
phones have been around for more than 20 years, and they're now used by
more than 3 billion people. Yet questions linger over whether mobile phones
can contribute to health problems, including cancer. The most recent
alarm came from the director of the University of Pittsburgh Cancer
Institute, who warned school employees to limit their cell phone use based
on early unpublished data from scientific studies. "Although the evidence is
still controversial, I am convinced that there are sufficient data to warrant
issuing an advisory to share some precautionary advice on cell-phone use,"
Ronald Herberman wrote in a memo to faculty and staff members in July.
The government will allow food producers to zap spinach and iceberg
lettuce with enough radiation to kill micro-organisms like E. coli and
salmonella that for decades have caused widespread illness among
consumers. It is the first time the FDA has allowed any produce to be
irradiated at levels needed to protect against illness. "This is probably one
of the single most significant food safety actions done for fresh produce in
many years," said Robert Brackett, scientist for the Grocery Manufacturers
Association, which petitioned the agency in 2000 to allow manufacturers to
irradiate a wide variety of processed meats, fruits and vegetables and
prepared foods. Advocates for food safety condemned the agency’s
decision and asserted that irradiation could lower nutritional value . . .
Many followers of the Thunderbolts project are familiar with the research
of biologist Dr. Rupert Sheldrake, author of more than 75 scientific papers
and ten books, including the internationally acclaimed "Dogs that Know
When Their Owners are Coming Home." In double-blind experiments,
Sheldrake has found compelling evidence of "interspecies telepathy," . . .